We help funded B2C apps in AI, productivity, finance, wellness, and creator economy build measurable creator partnerships — not random sponsorships.
Startups waste budget choosing creators by reach instead of fit, running one-off placements, skipping testing structure, and measuring the wrong things.
Picking by reach, not audience fit. Big numbers, tiny conversion. Sponsorships chosen the way ad spend used to be — by impressions.
Generic briefs. No angle testing, no positioning. The creator says something polite about the product and the audience scrolls past.
One-off placements with no learning loop. No tracking model. No way to know what actually worked, or how to do it again.
A structured approach replaces guesswork — strategy, sourcing, execution, measurement, and iteration in a single loop.
Fit-first sourcing. We map creators to your ICP, not to follower counts.
Positioning, angles, and creator archetypes are decided before the first email is sent.
Outreach, negotiation, briefs, coordination, and tracking — handled.
UTMs, codes, lift studies. You see what's working in dashboards, not anecdotes.
Each cycle informs the next. Wins are productized into a repeatable acquisition motion.
Creator-led GTM works when the product benefits from explanation, the team has runway to test, and growth is measured — not assumed.
As AI creates more apps, more content, and more noise, trusted creator-led education becomes more valuable — not less.
Live walkthroughs by trusted hands compress the path from curiosity to first run.
YouTube is the second-largest search engine. Reviews, comparisons, tutorials — all high-intent surfaces.
AI floods the feed with synthetic content. The audience listens harder when a real human vouches for software.
A repeatable four-phase loop. Each phase produces an artifact, not a slide deck — so the next phase has something concrete to work from.
Review product, ICP, positioning, funnel, and YouTube fit. Identify what would have to be true for creator-led acquisition to work — and the angles most likely to land.
Build creator archetypes, audience hypotheses, an outreach list, and a slate of test angles. Decide what we're testing before we start spending.
Run creator outreach, negotiation, briefs, campaign coordination, and tracking. Weekly updates. UTMs, codes, and brand-lift instrumentation.
Review results, identify winning creator types, refine messaging, and decide whether to scale into Growth or Scale tiers — or stop.
Three engagement tiers — a one-off strategy sprint, a 90-day pilot, or ongoing channel management. We scope and price after a free evaluation of your fit.
Best for first-time clients.
For your first serious creator test.
Repeatable creator channel after pilot traction.
Six internal systems that source, qualify, execute, and measure — applied consistently across every campaign we run.
If your app needs trust, education, and measurable acquisition, let's build the first 90-day creator test.
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